How cool is this “new-ish” feature in Google AdWords?

We can now set-up mobile specific URLs within the same ad. So a single ad can direct desktop traffic to one URL, and that same ad, when displayed on smartphones, will send mobile traffic to a different, mobile-optimized URL.

Obviously they still need to be on the sa​me domain, and this would be for those that don’t have a responsive landing page.

Separate Mobile and Desktop URLs - Pretty Cool

You can now set your ads to have one set URL for desktop traffic, and a separate URL for mobile traffic. Pretty Sweet