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Are you treating your leads like gold?

These are the Glengarry Glen Ross leads and to you they are gold. And you can’t have them. Image Credit: Glengarry Glen Ross How much do you care about the leads (requests from interested potential customers about your product/service) that ...

The Internet Is On Sale

Like gas, digital advertising is crazy cheap now. Unfortunately, it doesn’t freeze well. While toilet paper, hand sanitizer and N95 masks are almost impossible to find and in some cases are selling for 10x their original price, there are other ...

You don’t answer your phone so why do you think your customers will?

When you see an unknown number calling in, what do you do? Let it go to voicemail and check it later Let it go to voicemail and check it never Keep your voicemail box maxed out so no one can ...

It’s 2020, Do You Know Where Your Social Media Logins Are?

It seemed like a great idea at the time. You didn’t understand how to set up social media for your company and that over-enthusiastic summer intern volunteered to take care of it all. Who knows if any of it actually ...

How Much Are Your Leads Worth?

Photo credit: Know Your Meme These are the new leads. These are the Glengarry Glen Ross leads. And to you, they’re gold. And you don’t get them. - Blake (Alec Baldwin), Glengarry Glen Ross. Those famous leads were so valuable, ...

3 Key Reasons You Need to Own Your PPC Accounts

Don't get stuck with your agency because they own your ad accounts. It seemed like a good idea at the time. Let the agency take care of setting up the credentials and apply their credit card for all the digital ...

7 Reasons No One is Filling Out Your Lead Form

You spent so much time figuring out exactly what information you needed from potential customers. You spent a ton of money on ad campaigns making sure they saw the form.  And you really need a lot of those potential customers ...