Masters of our Metrics Domain
While we love geeking out on cool analytical insights, we still have a mad appreciation for strong branding and elegant design. In fact, we can’t do our jobs without those. We realize, however, we don’t want to be a Jack of All Digital Trades and Master of None. So we leave the cool branding stuff to our partners and focus on the measurable stuff.
We’ve Been Around the Digital Block
Every principal on the team has worked in this industry since the “You’ve Got Mail” days (in fact, Susan worked at AOL. Twice). We’ve seen that for every Amazon.com there’s a Pets.com, for every Facebook there’s a GeoCities (look it up, kids). The thing about the “Next Big Thing” in the internet industry is, after a while you get perspective. We’re not going to get hot and bothered about what’s currently digitally hot. Instead we’ll research it, see if it would help our clients’ ROI and then if it is, incorporate as efficiently as possible. Finally, we’ll explain it our clients in a simple and clear way. You know, Old School.
We Believe In:
Meet The Caffeinators:
Favorite Caffeinated Beverage: Coca-Cola. Not diet. Ever.
Favorite Caffeinated Beverage: Crystal Light Energy
Favorite Caffeinated Beverage: Café Con Leche
Favorite Caffeinated Beverage: Cappuccino with extra foam.